The Black Beauty Collection is Jurnfern Art’s new staple collection which will be released continually over periodic drops. The Black Beauty Collection was designed to be a bold representation of our mission – celebrating Black beauty and talent in the fashion industry through art, and now wearable art as well! This collection will allow you to celebrate yourselves along with the many Black fashion icons. The representation of Black models, designers, photographers, stylists, etc. in the fashion industry throughout history is invaluable! Fashion is a field heavily based in beauty and aesthetics, so it is of course important that it presents a diverse and inclusive, rather than discriminatory, image to the world. But, despite our countless contributions behind the scenes, Black people have historically been excluded from the industry’s definitions of ‘fashionable’ and ‘beautiful.’ There have been incredible changes to this in the last decade, however it is hard to forget even as an adult in this ‘new era,’ what it was like growing up and loving fashion, but feeling like I didn’t belong. Blackness became something that I was not proud of and wanted to hide in any way possible. No one should ever have to feel like they need to hide who they are. The Black Beauty Collection is the opposite of hiding! The Black Beauty Collection allows you to say to the world, loud and proud, that you love who you are and will not change for anybody! The collection also allows fashion lovers from all different backgrounds to celebrate the Black beauties and talents making major waves and breaking down barriers in the industry.

This collection was designed with a range of products that allows anyone and everyone to celebrate Black Beauty, and is in no way designed to be exclusive. We celebrate Black beauty while also acknowledging and recognizing the immense contributions to the fashion industry by people all over the world!